As somebody who studied Economics at university, I tended to think of human beings as rational creatures. I was wrong! The book “Thinking, Fast and Slow” opened my eyes to human irrationality and judgment failures. Written by a Nobel Prize winner, it explains how our mind works, how we solve problems, how we make judgments and what types of errors our brains are predisposed to. Even though it was not an easy read (I had to read it twice), I absolutely loved it!
The first time I read the book, I was overwhelmed with all the new knowledge I got. Not surprising, a few months down the road, I couldn’t remember much of what I have read. I just remembered that it was mind-blowing!!! When I read it again, about a year later, I was astonished by how interesting and relevant every thought is and how it can be applied to real life. This book really makes you think about the way your brain draws conclusions and makes decisions. As a result, you can use this knowledge to better understand other people’s decisions as well as to improve yourself.
I would highly recommend this book to anyone interested in how the human mind works and the weaknesses of human rationality. It is also a must-read for everyone obsessed with psychology. But, remember to read this book slowly and try to really apprehend every chapter/idea before moving on to the next one and I am sure you will see a great value in it.
“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
“If you care about being thought credible and intelligent, do not use complex language where simpler language will do”
“We are prone to blame decision makers for good decisions that worked out badly and to give them too little credit for successful moves that appear obvious only after the fact.”